Antes de iniciar Goat Knight, Erik Martínez Westley escribió, dirigió y produjo una campaña promocional con videos para aumentar la inscripción en cursos de Formación Técnica Profesional de Crafton Hills College, una institución pública de California. Los videos se centraron en Servicios Médicos de Emergencia, Paramédico, Bomberos y Atención Respiratoria.
La campaña se emitió en PBS con buenos resultado.
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