NFL: Stadium Graphics, “NFL Initiatives”.

El Ogorodova designed and animated the NFL initiative graphics. 2020’s message was that of strength, and positivity but also, of humanity. We’re all in this together and “It takes all of us” to move forward. 

Clean bold graphics softened by an imperfect but human touch. 2020’s NFL initiative animation is a full immersion into a tactile and familiar environment. Elements draw on, and scratch off, as they lead the animation at an energetic pace.

Design and Animation: El Ogorodova.
Client: The Famous Group.
Venue: NFL Stadiums Nationwide.